Saudi Arabia enters into a new partnership with “RX Global”
The Kingdom of Saudi Arabia has entered into a new strategic partnership with RX Global, the organizer of the World Travel Market, making the Kingdom the first official sponsor of the various exhibition events.
The agreement will last for two years, specifically during the period from November 2023 until September 2025, and includes the agreement on the global travel market in London, Africa, South America, and the Arab region.
It also highlights the development of the Saudi tourism sector, working to attract more segments and visitors and increasing the market share through attractive promotional activities and continuous sponsorship of the World Travel Market exhibition events, which enhances opportunities for communication with current and new partners from all over the world.
The sources indicated that this new partnership includes launching a number of promotional activities during the international exhibition activities, in addition to delivering the keynote speech, opening rich dialogue sessions, and consolidating the official identity of Saudi tourism through interactive platforms and digital screens, to highlight the inspiring Saudi tourism experiences.
This partnership was the most prominent headline in the last days of the international tourism event, as the Kingdom crowned its remarkable presence at an exhibition at the World Travel Market in London, in the presence of more than 75 partners of the Saudi tourism sector, an increase equivalent to 48% compared to the previous participation.
The Kingdom highlighted the successive successes, tremendous opportunities, accelerating growth, scale of development, and the most ambitious transformation in the world, as this remarkable and continuous presence in this global forum comes; As part of the Kingdom’s endeavor to achieve the goals of Vision 2030.
All reports indicated that the Kingdom has become one of the most important and fastest growing industry leaders, exceeding all expectations and setting the pace of work and development worldwide.
The Kingdom's participation in the exhibition was greatly welcomed, as the main and first partner of the World Travel Market exhibitions in all countries, after the remarkable successes of this partnership during the WTM exhibition for the years (2021-2022).
Participation in international forums and exhibitions is one of the most important strategies for Saudi tourism, since the Kingdom opened its doors to receive international travelers in 2019, and a record number of agreements and partnerships were signed with international partners, highlighting Saudi Arabia’s commitment to working on the development and prosperity of the global tourism sector.
The Kingdom is working according to an ambitious plan to develop the tourism sector at all levels, and these global exhibitions provide unparalleled opportunities to meet the global tourism community, discuss major investment opportunities, in addition to highlighting unique destinations and inspiring tourism experiences.