Dubai introduces new luxury airline to start operations from November

The Dubai-based premium airline Beond has officially launched. The airline plans to launch service to Riyadh, Munich, and Zurich in November 2023, with all flights including business class. In the future years, the firm hopes to increase both its fleet size and number of routes.

Dubai-Based Luxury Airline Startup Begins Commercial Operations

The airline unveiled its first aircraft, an Airbus A319 configured to offer 44 passengers a luxurious all-lay-flat seating arrangement. This announcement was made at the Al Maktoum International Airport in Dubai World Central.

Inaugural Flights to Riyadh, Munich, and Zurich

The first Beond flights will take off from the United Arab Emirates on November 9 and land in cities including Riyadh, Munich, and Zurich. It's important to note that Beond only provides its customers with business-class flights.

Expansion Plans and New Routes

The airline also shared its intentions to grow and add more routes. Beond will launch service between Dubai and Milan in late March 2024. The company's goal for the next five years is to have a fleet of 32 planes and fly to 60 different locations.

Lay-Flat Seating and Unique Travel Experience

Beond distinguishes itself by providing a unique and upscale travel experience. The airline's Airbus A320-family aircraft feature a lay-flat seating configuration, ensuring a comfortable journey for its passengers. Beond aims to cater to travelers looking for memorable vacations to unique and unspoiled destinations, particularly between Europe, the Middle East, and the Asia-Pacific region.

Dubai Air Show Appearance

The first Beond aircraft, displayed at the Al Maktoum International airport, will also make an appearance at the Dubai Air Show scheduled for mid-November.

One-Way Fares Starting at €1,500 (AED 6,000)

Beond offers one-way airfares starting at €1,500 per person, with pricing varying depending on the passenger's origin. This approach emphasizes the airline's focus on the luxury travel segment.

Leadership and customer response

Tero Taskila, the founder and CEO of Beond, expressed the airline's core objective: to fly customers to unique and unspoiled destinations, enabling them to have the most memorable vacations of their lives. He noted that the response from customers and stakeholders in the airline's launch cities has been excellent.

Sascha Feuerherd, the Chief Commercial Officer of Beond, stated that they have received strong interest not only from their initial route map origins but also from new destinations. Beond is set to welcome its first passengers soon and is enthusiastic about this new chapter in its operations.

Beond's focus on luxury travel, comfort, and the promise of unique experiences in exclusive destinations positions it as an intriguing player in the airline industry, offering a fresh and upscale alternative to travelers.

Read also: Urgent UAE imposes Fines Up to Dh400 against jaywalking

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